There is no doubt that social
networks have emerged as one of the maxima used ways of communique by means of
hundreds of thousands of humans across the planet, who come collectively in a
specific region, this is, an internet site, to percentage a variety of
statistics with their contacts.
In this precisely lies the
objective of these interactive networks, which allow maintaining contact
between users from all over the world, beyond the geographical distances
that separate them, and
precisely these communities feed on the content that people who consume the
Internet daily turn over. Service.
The great success
that social networks have achieved since their appearance in 1995 can
be attributed to the excellent commercial strategy that has always
characterized them and through which they have managed to create a true need
for their use in users.
Until a few years
ago, most Internet users maintained %$ virtual communication with their contacts only
through email and instant messaging, but with the arrival of
social networks, a new concept of communication has been deployed, through the
so-called social software, as they define themselves.
This has been
possible thanks to the fact that social networks work with the system for
obtaining and coding content called 3C's, which summarizes the three areas in
which the network operates, which are detailed below:
Communication: Social
networks make it possible to establish constant communication, through which it
allows its users to share knowledge.
Community: Social
networks make it possible to create, find and integrate virtual communities.
Cooperation: Social
networks allow users to interact and carry out activities together.
The success of
social networks surely lies in these three concepts since they are
ultimately the ideal virtual place for user groups to exchange information
through simple communication, thus constituting a true community.
It is precisely
that social networks have managed to generate a harmonious combination
between virtual elements and components from the real world to provide
their users with the service they were supposedly needing.
Today social
networks have become a real necessity for users, and it
is not only about those communities that allow simple and direct communication
between friends, but they have even become an ideal medium for commerce and
companies.
As an example, we
can cite the so-called social shopping networks, which through an excellent marketing
strategy, have managed to turn the social network into a space
dedicated to leisure and entertainment, where you can also purchase various
items and services.
This impulse, which has become a
notable trend in recent times, and which has made companies put effort and time
into participating in social networks, has been based on the fact
that users tend to spend long periods of time using the services of these
communities and even in
some cases have adopted it as a way of life.
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